Do you believe that your WhatsApp Business API profile is less valuable without the Official WhatsApp Green Badge?
If so, don't worry!
Not having the Green Tick will not significantly affect your business's marketing and conversions on WhatsApp.
In this blog, we will discuss whether the WhatsApp Green Tick is necessary for your WhatsApp Business profile or if you can still use your WhatsApp Business API account without it.
Let's begin.
Is WhatsApp Green Tick really necessary to use WhatsApp Business API?
No!
It's important to know that obtaining the WhatsApp Green Badge is not a simple task. Meta only approves a small number of companies that apply for the WhatsApp Green Badge on their WhatsApp profile.
Based on our experience, there are certain criteria that brands need to meet in order to obtain the WhatsApp Green Badge:
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Being a well-established brand: Meta considers this a significant factor. Having a few organic PR articles on the web can help establish your brand as well-known. However, paid articles do not count.
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Having good website SEO: Your website should be the first result whenever someone searches for you on WhatsApp.
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Having a functioning WhatsApp Business API account: This is easy, as you can apply for a free WhatsApp Business API account with EngageBird.
Having the WhatsApp Green Badge does not impact your ability to use your WhatsApp Business API account. Although it does enhance your business's credibility, obtaining the Green Badge does not provide any extra features or benefits on WhatsApp.
Both Verified and Unverified WhatsApp Business API accounts have the same features. You can still send Broadcasts to as many people as you want and use your WhatsApp Business API account as usual.
The sole distinction between a verified and unverified WhatsApp Business API account is the Official Green Badge. A verified WhatsApp Business Account displays the business' display name, while an unverified account displays the user's phone number.
It's important to note that this distinction will no longer exist as Meta is rolling out a new feature in which non-verified accounts will also appear with their WhatsApp Display Name.
As shown in the image below, the profile sections for both verified and unverified WhatsApp Business API accounts are identical.
Even without the Green Tick on WhatsApp, you can do all this with the WhatsApp on EngageBird:
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You can send Broadcasts offers to an unlimited number of users at once.
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You can automate notifications for orders, abandoned carts, and more with over 2000 integrations.
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You can send Retargeting WhatsApp Campaigns to users who are three times more likely to convert.
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You can provide Live Chat on the go with multi-device support.
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You can integrate a WhatsApp Chatbot to automate sales and customer support.
Get the WhatsApp Green Tick for FREE with EngageBird
While not mandatory, having the WhatsApp Green Badge can increase the credibility and trustworthiness of your WhatsApp profile.
When your business has the WhatsApp Green Tick, it's more likely that people will take notice of your WhatsApp communications.
Are you being charged by your current WhatsApp Business API provider to apply for the WhatsApp Green Badge?
EngageBird offers a free service to help you get your WhatsApp Business Account verified. If your application is rejected, you can reapply with EngageBird after 30 days.
